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married-to-the-brand-why-consumers-bond-with-some-brands-for-life-by-william-j.-mcewen-palmos-

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married-to-the-brand-why-consumers-bond-with-some-brands-for-life-by-william-j.-mcewen-palmos- - Version 1.0

How does a brand, a company or one of its products, stand out in an ever-louder and more chaotic marketplace? Why do customers develop intense and lasting bonds with some products they consume, but not others? Generations of marketers have pondered these questions, and Married to the Brand offers thought-provoking answers.

$ 24.95

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